For decades, Home Innovation Research Labs has been polling builders nationwide about which products they most rely upon. Now, the results are available to you.<\/p>\n
You may know Home Inno\u00adva\u00adtion Research Labs (formerly known as the NAHB Research Center) as the third-party certification firm that helps product manufacturers overcome barriers to market entry (as well as the folks whose average workday may involve, say, shooting 2x4s out of a cannon). But HIRL, an internationally accredited testing ground for code compliance, is now publishing the research it does that tracks not what brands of products builders are thinking of spec\u2019ing or prefer to spec, but what they\u2019ve actually spent money on. \u201cWe are producing demand data,\u201d says Mike Luzier, President and CEO of HIRL, who points out that many other studies look at preference rather than purchase. Still others contain proprietary data that\u2019s not readily available. \u201cIt\u2019s far more useful and actionable information than opinion,\u201d says Luzier of the Brand Use Survey. \u201cIt reflects actual sales. People have parted with their hard-earned money to purchase the product.\u201d<\/p>\n
The method is meticulous, with intense care taken to ensure that the sample accounts for what\u2019s really going on in the marketplace. HIRL breaks the country up into 32 discrete areas that run mostly along state lines. By and large, they\u2019re the same market areas that were used during the 1970s, when HIRL first started examining builder preferences, and they hew to those used by the National Association of Home Builders and the Census Bureau, says Ed Hudson, director of market research at HIRL. Responses are weighted by builder volume: Data gathered must be proportional to housing starts to ensure that a particular region isn\u2019t over- or under-represented.<\/p>\n
\u201cBecause of our understanding of the industry, it\u2019s not actually that hard to put this together,\u201d says Luzier, who boasts about Hudson, HIRL\u2019s resident data obsessive, being a former carpenter with an encyclopedic knowledge of home building. \u201cThe main challenge is getting a representative sample so that the information is truly indicative.\u201d<\/p>\n
Credit:\u00a0http:\/\/www.probuilder.com\/brands-builders-buy-most<\/p>\n","protected":false},"excerpt":{"rendered":"
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